In times of economic downturn, businesses face unique challenges and resource constraints that necessitate a strategic and cost-effective approach to their operations. As companies navigate through a down economy, one area that requires careful attention is marketing. In this article, we will delve into the benefits of hiring a fractional Chief Marketing Officer (CMO) and explore why partnering with Thrash Haus, a leading fractional CMO service provider, is a smart way to navigate the challenges of a down economy.

As a marketer, it’s probably surprising that I don’t find this line in Chris Rock’s Netflix Special, Selective Outrage, offensive. In fact, it’s one of my favorite bits of the whole show. It’s nostalgia and denial in one line. He was talking about how businesses don’t tell you what they sell anymore, instead, they tell you how much charity they do or, in Lululemon’s case of yoga pants, how they don’t support racism, sexism, discrimination or hate. Unfortunately, for Chris though, value-based brand strategies are here to stay.

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